8 Ups & 11 Downs For WWE In 2018 (So Far)
7. Nakamura Vs. Styles Disappoints

Shinsuke Nakamura vs. AJ Styles was THE WWE dream match from the moment both arrived. 'The King Of Strong Style's' developmental run prevented instant gratification, but excitement levels hit fever pitch when they came together for an electric Money In The Bank 2017 showdown. WWE dangled the carrot again several times over the coming months, then, finally, Nakamura won the 2018 Royal Rumble, immediately naming Styles as his WrestleMania opponent. The feud was on, and it was going to blow everything else on the main roster away.
But it didn't.
Their WWE Championship programme was a disappointment, yielding only "good" matches when fans rightly expected excellence. Their in-ring output wasn't bad, but it was in a different universe to their epic NJPW Wrestle Kingdom 10 showdown, and while age and WWE's restrictive style played a part in this, so too did the bookers.
The feud quickly turned into a one-note d***-punch fest with no depth, no hooks, and no real progression, yet WWE still dragged it out over several months. That many fans would be praying for the end long before the feud concluded was inconceivable after the Rumble, but it happened.