8 WWE Stars Who Worked (By Not Working)
4. Daniel Bryan
Losing to Sheamus in just 18 seconds at WrestleMania XXVIII was supposed to embarrass Daniel Bryan and lead to ridicule from the fans. The complete opposite happened, because people were incensed by WWE's treatment of such an obviously talented wrestler.
From there, the 'Yes Movement' exploded, and a cult-like following emerged to convince WWE that Bryan was worth pushing.
Everything from Daniel's blistering matches and a 2012 'odd couple' union with Kane prominently displayed how entertaining a performer Bryan could be when given the chance, and that only intensified fan desire to see him shoot up the card, turn babyface, and become an established main event star.
Staring at the lights for Sheamus so quickly was supposed to demean Bryan and give him something to whinge about as a heel. Instead of fans latching on to that story, more and more support gathered for him until WWE couldn't ignore it any longer, and finally started the ball rolling on a headline push in 2013.