AEW's Chris Jericho Files Trademark For "GFY"

Expect to be hearing plenty more of this phrase on AEW programming.

by Andrew Pollard
Chris Jericho
AEW

For those thinking that Chris Jericho hung onto his "GFY" line a little longer than needed on last week's AEW Dynamite, it looks as if that term is going to become a staple of Le Champion's lexicon from here on out.

In case you missed it, that episode of Dynamite saw things get a smidge heated when Eddie Kingston interrupted a backstage Jericho promo. As the segment ended, the Inner Circle leader said "GFY" to the Mad King... which presumably means "go f**k yourself".

Now, Jericho has filed to trademark "GFY" with the United States Patent and Trademark Office - meaning that the Demo God will likely be spouting this phrase whenever he's on AEW programming, not to mention those three letters will surely be adorning a whole slew of new merchandise.

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This trademark filing was made on 13 January, with this official "GFY" request covering the following bases:

Mark For: GFY trademark registration is intended to cover the categories of entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler, podcaster, or musician; Entertainment services, namely, personal appearances by a professional wrestler, podcaster, or musician; Entertainment services, namely, televised appearances by a professional wrestler, podcaster, or musician; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler, podcaster, or musician in the field of professional wrestling, podcasting, or music for entertainment purposes.

As it stands, Chris Jericho doesn't have an announced match for tomorrow's outing for AEW Dynamite, although one has to imagine the inaugural AEW World Champion will be on the show in some form or fashion - with an eventual battle with the aforementioned Eddie Kingston seemingly on the horizon.

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Senior Writer
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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks/Saints, Jamie Hayter, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.