If WWE Was Being Honest About 2020

by Michael Sidgwick
Stephanie McMahon Raw
WWE

These flaws aren't helped by the years and years of mistrust fostered by WWE's definitively sh*tty creative. The anticipation surrounding any WWE development is tentative. The real enemy isn't in Jacksonville; it's a little further south.

In WWE in 2020, there is no such thing as an unqualified success. There's always something unravelling the bow of a beautifully-packaged storyline or character development. The rot is so deep that even the blank page is bad.

If WWE was being honest, they'd realise what it always was and yet always aspired to move away from: a professional wrestling promotion. The foundation on which it tells its stories, irrespective of how good those stories are, is bullsh*t. The stench is inescapable now.

WWE claim AEW is on the rise because it's "new". The subtext of this deflection is that WWE is timeless, just not quite as fashionable right now.

The Vince Russo format isn't timeless. It's past time to rip up the guidebook. Sports Entertainment is dead. Scripted promos are dead. Impromptu matches are dead. The opening verbal segment is dead. The interruption is dead. The invisible camera is dead.

The format is dead.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!