Shawn Michaels Gets New WWE Role

The Showstopper earns himself a promotion.

by Andrew Pollard
Shawn Michaels
WWE.com

Hot on the heels of yesterday's news that Triple H has been promoted to WWE Chief Content Officer, Shawn Michaels has now been given a new role within the company.

As first reported by CBS Sports, the Heartbreak Kid has been promoted to Senior Vice President of Talent Development Creative.

For those wondering what exactly this new role entails, Michaels will "oversee the expansion of the NXT brand, including the expansion of NXT UK into NXT Europe" in addition to continuing to head up NXT creative and handling the development of talent in the WWE system. Previously, Shawn's title was Vice President of Talent Development Creative - meaning he's had a Senior upgrade.

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The Showstopper has been working behind the scenes with NXT since 2016, and his involvement and role within the brand was increased after Paul Levesque had to step away from his duties last year to undergo and recover from heart surgery.

Nowadays a two-time WWE Hall of Famer, Shawn Michaels officially retired in 2010 at WrestleMania XXVI, before being coaxed out of said retirement in 2018 to team with Triple H against the Undertaker and Kane at that year's Crown Jewel special. This latest promotion for Michaels marks just one of many backstage WWE changes to take place since Vince McMahon resigned back in July.

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Senior Writer
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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.