WWE: 10 Steps To Booking Sting vs The Undertaker At WrestleMania 31

9. Who Is Sting? - April To June Build

http://www.youtube.com/watch?v=Y49jp354gNs Going back to earlier, there will be a lot of mainstream WWE fans who won't really have any idea who this man, who got a massive ovation, that entered the ring, at the end of Raw and stared down Undertaker really is. For a few weeks following, it should probably stay that way. Crow Sting, at his best, was the guy who stalked the tops of arenas and nobody really had a clue what his agenda was or whom his agenda targeted. There is no reason not to do this again. Part of me feels wary of simply copying Crow Sting's entrance into WCW, not for the least of which because I'll get criticism from some people for not being original enough with this article! Thinking practically, however, it feels like the best thing to do. Similar to how WWE used to shoot Edge just stood around in the crowd, in 1998- so obviously influenced by the Crow Sting gimmick at that- do it again here. I, personally, wouldn't even have the announcers recognise him, at first. Eventually, you can begin to have the lights dim during matches or other random monologues take to the air, unannounced. Finally, have the announcers recognise the presence of Sting and throw to a video package they've put together "from the WWE Network" showing some small glimpses of his WCW run. Michael Cole can plug the Network and encourage fans to go and search for the history of Sting. Jerry Lawler can wonder what he's doing here in WWE after a 13-year sabbatical- apologies TNA but if it were me, I'd ignore his entire affiliation with your company. Finally, have Raw end a time or two with just a shot of him, looking on at the ring, as he does. It will not only serve to remind people of his presence but will remind people his presence is a big deal.