WWE: 7 Most Hyped Wrestlemania Main Events Of All Time

1. The Rock vs John Cena - Wrestlemania XXVIII

http://www.youtube.com/watch?v=DehGhcOgaEQ One year. The Rock vs John Cena was announced one year before it took place. That meant the WWE had 365 days to promote this match. And promote they certainly did. Like many other matches on this list, the hype occurred on WWE television, as The Rock and John Cena took physical and verbal jabs at each other. Like many other matches on this list, the hype occurred on the talk show circuit, as The Rock and John Cena appeared on every talk show under the sun to promote the main event. Like many other matches on this list, celebrities got involved: Machine Gun Kelly played John Cena to the ring and Flo Rida played The Rock down the aisle. However, there was one thing the hype for this match had that none of the others could have fully taken advantage of: the internet. By 2012, Twitter, Youtube and Facebook were all a big part of everyday life for millions across the world, and no company took better advantage of that than WWE. Both The Rock and Cena had Twitter accounts with millions of followers, and these millions of followers got to read insulting tweets that the two superstars would hurl at one another. WWE would poll fans on its Facebook page about who they thought would win the bout, and the banter between the two stars' camps made interest about the outcome reach a fever pitch. Additionally, WWE posted a barrage of videos documenting the two superstars and their journey to the Wrestlemania 28 on its Youtube page, where millions of more fans gained curiosity. The hype worked. Wrestlemania 28, with its Cena vs Rock "Once in a Lifetime" (until the next year) main event garnered the highest buy rate of any wrestling pay per view in history. An astonishing 1,217,000 people bought the show for a pay per view revenue of$67 million, and a staggering 78,363 attended, producing a gate of $8.9 million. In the case of The Rock vs John Cena, the hype was real.