WWE Ticket Prices Are Going Up AGAIN (WWE News)

WWE looking to increase ticket prices even more.

Sep 11, 2025 September 11th, 2025

With WWE currently charging an arm and a leg for tickets these days, and regularly raking in record houses as a result, it looks like those ticket prices could be getting increased further.

This comes from TKO Chief Operating Officer Mark Shapiro, who was speaking yesterday at the annual Goldman Sachs Communacopia & Technology Conference (via f4wonline), where he started off by saying WWE isn't quite at the UFC level when it comes to ticket prices. WWE's sister company under the TKO banner, UFC is infamous for its steep prices. For example, the cheapest ticket currently available, per tix.axs.com, for the UFC's next 'numbered' event - next month's UFC 320, headlined by Magomed Ankalaev vs. Alex Pereira - is in the region of $313 before fees, whilst the most expensive standard ticket available is just over $12,300 before fees. For a loose comparison, Tickemaster lists the cheapest available tickets for WWE Wrestlepalooza later this month as $192 before fees, with the highest ticket price of $1,490 before fees.

As Shaprio explained, he believes WWE isn't currently "maxing the opportunity there" when it comes to the pro wrestling market leader's ticket prices.

"We know we have a lot of room there because Vince McMahon was primarily pricing tickets for families and wasn't totally focused on maxing the opportunity there. Now that we've seen what we can do with UFC, we're replicating that in terms of ticket yield and holding back and advance sales when it comes to OnLocation on the WWE side, and it's working out really well."

For those unfamiliar with the term "yield", it basically means the average revenue made per ticket sold.

As an example of how well WWE is doing financially these days, the second quarter of 2025 saw its live event and hospitality revenue at $185.7 million, which is up $41.4 million for its year-over-year comparison. Part of the reason for this is, yes, higher ticket revenue.

It feels like barely a month goes by that WWE doesn't announce a gate record for a certain PLE, a certain country, or a certain venue, meaning they've taken the most ticket money in company history from fans for that particular PLE, country, or venue.

Now, of course, fans don't have to pay the prices WWE is pushing, but as long as people are willing to pay those top-end prices, WWE is going to continue with those price points and, seemingly, look to increase them even more.

Andrew Pollard

Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks/Saints, Jamie Hayter, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.

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