Marvel's Fresh Start: 8 Reasons To Be Concerned

2. It's A Vicious Tactic

A Fresh Start may genuinely be an exercise in remedying the industry's ills, but there's no getting away from the fact that Marvel's relaunches have done more harm for it than good.

Yes, there'll be a brief uplift in sales, but it plays into that vicious cycle where Marvel's books lack the staying power because of a constant shift in the status-quo. Culturally speaking, the impact will remain the same, but when it comes to the actual universe itself, there's a high chance that these stories will mean little by the time the next inevitable relaunch comes around.

Factor in the company's shenanigans during Legacy, specifically the kerfuffle surrounding the variant covers, and there's a dangerous precedent for this 'Fresh Start' to actually follow. Promises of new beginnings are offset almost immediately by the echoes of six successive relaunches, all of which promised the exact kind of thing this latest one inevitably will.