The Amazing Spider-Man 2: 24 Easter Eggs, References & In-Jokes You Need To See

20. The Daily Bugle & J Jonah Jameson

Naturally the Daily Bugle plays a major part in the Spider-Man world, with bus-side advertisements, billboards and a sneaky invitation to follow it on Tumblr (pointing to the viral marketing website set up by Sony) announcing its presence, as well as the fact that Peter sends Spider-Man photos in for publication. Sadly, there's no appearance for J Jonah Jameson yet, though his presence is felt - in email exchanges between Peter and his unseen boss - and there's a suggestion that his temperament will be the traditional Jameson we know and love, given that the subject line he immediately sends reads"WRONG!!!" Parker also quips that Jameson pays him fairly, if it was 1961, which feels like an Easter Egg until you realise Spider-Man was first published in 1962.