10 Biggest Xbox Fails Microsoft Wants You To Forget

9. Xbox One As A TV-streaming device

Never in the history of video games has a PR campaign for a console been so supremely botched as that of the Xbox One. It was tragic, it was comical, it was unbelievable. The whole mess was perhaps best exemplified by Microsoft's fixation on making the Xbox One a device for 'everyone', which entailed presenting it as a TV-streaming device rather than, y'know, a games console. Getting extremely carried away with the fact that games consoles were beginning to double as pretty nifty media centers, Microsoft talked way more about the Xbox One's ambitions in the TV-streaming market than it did about games. They babbled on about how people would be able to 'interact' with their favourite TV shows using the Kinect (because every loves the Kinect, right?), watch shows while talking to people on Skype, or check their fantasy sports team standings while watching a match. In their attempt to make the Xbox One more appealing to 'everyone', Microsoft not only failed to do so but also alienated their core demographic - gamers - in the process. It's telling that Microsoft's in-house TV studio, Xbox Entertainment Studios, shut down shortly after the announcements, with Microsoft desperately hoping that people would soon forget this whole episode ever existed. But this moment should never be forgotten, so future console manufacturers can always look back and see what happens when they ignore the simple needs of the gamer.