10 Huge Gaming Controversies That Rocked Sony PlayStation

4. The Four-Boobed Woman PS Vita Advert

Although this was never circulated wider than the French games convention it first appeared at, that's most likely because of the huge amount of instant online backlash Sony received. "Touch both sides. Twice the sensations" was the tagline they went with, completely missing the subtext of literally comparing a woman to a plaything - alongside not even featuring the model's head. For anything positive they were trying to get across through allure alone, it came across as "Boobs are great, right? Who cares about what's above 'em!" - getting quite the justifiable middle finger-flinging response in return. Again they pulled the ad from any subsequent press cycles following the initial French magazine double-pager, also making sure it didn't appear in anything on US or UK shores afterwards.