10 Reasons Sony Won E3 2014

4. The Competition

Unlike Microsoft, whose entire pitch was centred on games, games and more games, Sony managed to make their conference all about their ecosystem. There's nothing inherently wrong with basing your pitch on gaming releases, especially in the follow up to a major hardware launch, but Microsoft's one-dimensional performance left some gamers wanting.

Sony however, managed to tie their gaming releases into a grander narrative. They sold their audience a tale of expansion, progression and variation, recalling great PlayStation memories at will and conjuring up images of a company that is constantly evolving, but never losing sight of what made it great. Regardless of whether or not there is a single shred of truth to that image, it's how Sony pitched its content at E3 and it's why they were so successful.

Microsoft's offerings were plentiful and often impressive, but they failed to properly exhibit the strengths of their console and moreover, the strengths of their brand.