10 Reasons Why The PS4 DOMINATED This Console Generation
7. Third-Party Deals
We have all seen them. A trailer for the latest game showing off all the new and exciting features and gameplay that fans have been waiting for. But right at the end, there will be a short mention of a console, mostly the Xbox or PlayStation, which essentially translates to, “Buy this game on this console.” Many gamers may not like these commercials, but they are a vital tool in modern marketing for consoles and other platforms to play games on.
Securing a third-party deal can help drive further console sales, especially if said third party is a very popular franchise. If there was one example of how successful this approach can be, it was back in 2015.
Third-party deals with Call of Duty: Black Ops III and Star Wars: Battlefront, where both games offered content that would come first to the PlayStation 4, created a major boost in sales for the console. This would be replicated further down the line with commercials for games like Monster Hunter: World, Final Fantasy XV, Resident Evil 2, Kingdom Hearts 3 and others all showcasing the PS4.