3. Dead Island's Captivating Announcement Trailer
http://youtu.be/qt4X9iRXv5s Dead Island's breathtaking announcement trailer came out of nowhere to shock gamers around the world. We were captivated by the raw emotion that broke through with the trailer. Experiencing the trailer for the first time filled us with the sense that a story driven zombie experience was on the horizon, but once the game released many people quickly turned on the game. Fans began to exclaim that the title falsely advertised what it was going to be, and as the game hit shelves, some were disappointed greatly. Yet, I can't help but feel that the beautiful trailer we were all able to experience was contingent upon the product that the team produced, and I feel that this generation of gaming is better for it.