10 Things Ubisoft Wants You To Forget

10. When They Made Pro-War Propaganda

Ghost recon
ubisoft

The US Army has always used a myriad of different mediums to make signing up to serve look appealing, and that included commissioning free-to-download first-person shooters as a recruitment tool back in the 2000s.

One of these games, America's Army: Rise of a Soldier was partially developed, and fully published by, Ubisoft - something which quickly caught the attention of an anti-war group, the DASW. Controversy rose not simply because the games themselves were nothing but propaganda, but because of who they were targeting: Specifically teenage boys.

Unlike other war games like Call of Duty or Medal of Honor, America's Army always released with a T-rating, with the suggestion that the propaganda was aimed at younger audiences more susceptible to its messages.

The DASW protested outside Ubisoft's offices a few times, and even met with some of their higher ups, eventually resulting in the company distancing themselves entirely from America's Army pretending like the game never existed.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.