10 Things Ubisoft Wants You To Forget
10. When They Made Pro-War Propaganda
The US Army has always used a myriad of different mediums to make signing up to serve look appealing, and that included commissioning free-to-download first-person shooters as a recruitment tool back in the 2000s.
One of these games, America's Army: Rise of a Soldier was partially developed, and fully published by, Ubisoft - something which quickly caught the attention of an anti-war group, the DASW. Controversy rose not simply because the games themselves were nothing but propaganda, but because of who they were targeting: Specifically teenage boys.
Unlike other war games like Call of Duty or Medal of Honor, America's Army always released with a T-rating, with the suggestion that the propaganda was aimed at younger audiences more susceptible to its messages.
The DASW protested outside Ubisoft's offices a few times, and even met with some of their higher ups, eventually resulting in the company distancing themselves entirely from America's Army pretending like the game never existed.