10 Things Ubisoft Wants You To Forget

9. Introducing Anti-Pirate DRM That Only Hurt Genuine Players

assassins creed 2
Ubisoft

The introduction of Ubisoft's Uplay, a service that would support all of the online features in the publisher's games, has been a source of controversy since its inception. Initially forcing players to sign up to it in order to play certain games at all, the reliance on the service meant that if anything went wrong - either on Ubisoft's end or the player's - the game they bought would be unusable.

Of course, something always went wrong.

In the months following its implementation - which was allegedly put in place as a means to stop players from pirating the publisher's game - outages actually caused over 5% of legitimate players from being able to use products. High-profile releases like Assassin's Creed II, despite being bought legally, were inaccessible.

Even when they promised to dial back on intrusive DRM - and they eventually did relent a little bit when it came to forcing it into games - Uplay continued to be an unreliable service, often making the multiplayer of major releases inaccessible at launch.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.