10 Ways Video Games Keep Lying To You

E3 has lived a lot of lives. What started as a business conference for the video game industry and press gradually grew into gaming's Super Bowl.

All year we'd wait to see what games would be announced, what games would be demoed, what weird crap Ubisoft would do. Over time it even became a question of what celebrities might show up. And it became an exorbitantly expensive spectacle.

Several years ago parent company the ESA tried to rein it in and gamers revolted - then they brought the glitz and glamour back, but drastically limited the required credentials to attend. Now, despite some cancellations recently, E3 has been opened up as a free-for-all if you can get a ticket.

In all that time, fans were never truly the priority. It has always been a press and business event first and foremost, which is the reason why you see things like "vertical slice" demos or trailers that just show a hint of what the game might, maybe be like. These things were primarily made with industry use in mind - to satisfy publishers, appeal to investors, or wow the press.

E3 being for the fans at all is really just a way to recoup those massive expenses.