10 Worst Mistakes Ever Made By Video Game Companies

7. John Romero Trying To Make You, Ahem, "His B*tch"

Wii u fail
Ion Storm

There was a lot wrong with Daikatana in the end. It was critically panned for being buggy and blighted with terrible AI of the player's companions - who were supposed to be one of the game's groundbreaking features. But of course, no one knew this before release, and gamers were so hyped that they were willing to suck up the game's super-arrogant marketing campaign... to an extent.

But then the above poster happened, declaring that John Romero's gonna make players "His B*tch". It was a bit awkward, going way too far with Romero's contrived 'rockstar' image that Ion Storm tried to nurture. No one wanted to be Romero's b*tch, we just wanted to play his game, and this campaign made doing so just feel a bit... ewww.

Maybe it wouldn't have been so bad if the eventual game was any good, but the fact that it wasn't makes this a piece of marketing that Romero's never been allowed to live down. Daikatana cost around $25m to make, and sold only 200,000 copies - which is still a surprisingly large number of people who were up for being Romero's bi-- ergh, I can't say it anymore. It's too cringeworthy.

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Gamer, Researcher of strange things. I'm a writer-editor hybrid whose writings on video games, technology and movies can be found across the internet. I've even ventured into the realm of current affairs on occasion but, unable to face reality, have retreated into expatiating on things on screens instead.