20 Best Ever E3 Moments

11. Devolver Digital E3 Parody (2017)

E3 Keanu Reeves
Devolver Digital

In 2017, indie publisher Devolver Digital decided to host their own conference - a 15-minute pre-recorded video which served as an outrageous, brilliantly creative parody of E3 and basically the gaming industry as a whole.

The show saw Devolver's "Chief Synergy Officer" Nina Struthers - played quite terrifically by Mahria Zook - announce a slew of anti-consumer features in the pursuit of more money, while showing not-remotely-veiled contempt for players.

Things got increasingly surreal until Struthers suffered a huge nose bleed, had a seizure, and her freakin' head exploded. It was nothing if not a "conference" that got everyone talking, while savagely poking fun at how E3 can so often feel like an exercise in joyless corporate backpatting.

The video proved popular enough that Devolver have returned with a new, insane conference every year since. Though E3 is now functionally dead, hopefully Devolver are already hard at work on a 2023 showcase regardless.

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Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.