7 Upcoming Video Games That Have Ignored Massive Mistakes

2. Battlefield V

Battlefield V
EA

The Lesson: Clear Messaging Is Key

For all intents and purposes, Battlefield V so far has been a complete disaster. Even ignoring the fact that a lot of the bad will came from some players angered that DICE weren't "authentically" portraying WW2, there was a problem with the messaging from the get go, as trailers made it seem as though V was going to be a watered down, CODified version of the shooter they loved.

In fact, over those first trailers, actual gameplay changes and improvements over BF1 weren't even highlighted, instead reserved for boring news posts on EA and DICE's dedicated websites. Even when demos started rolling out, most people angered by the new "direction" still had the first impression of the title in their heads.

This was all seemingly in direct comparison to how they handled Battlefield 1, which was a masterclass in marketing and hype. Even now, after multiple delays and a battle royale mode that nobody know anything about, V's promotion seems entirely botched.

Advertisement
In this post: 
Days Gone
 
Posted On: 
Contributor

Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.