7 Ups & 6 Downs From E3 2019

6. Ubisoft Bring The Banter

Ghost Recon Breakpoint
Ubisoft

While a lot of people assumed that E3 wouldn't get sillier than someone shouting "you're breathtaking!" and derailing Keanu-freaking-Reeves, Ubisoft went all out at the start of their conference with the humour. Watch Dogs: Legion has come a long way from the original title's gritty aesthetic, which was made abundantly clear when the publisher spent so much of its reveal focused on Helen, an OAP retired assassin who kicks all kinda of ass in the latest game.

This was followed straight up with the theme from It's Always Sunny in Philadelphia blaring out, as star Rob Mcelhenney came out to announce his new video-game focused comedy show, Mythic Quest. From there we had Jon Bernthal and his lazy dog on stage, as well as a James Bond-inspired spoof trailer to reveal the new Rainbow Six: Siege Operators.

Not all the jokes might have hit, and you could argue that E3 should be about the games and not gimmicks, but in a weekend that at times felt so devoid of personality and passion, Ubisoft did a great job of at least making things entertaining.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.