Call Of Duty WWII: 9 Reasons Why It Will Save The Franchise
6. There's No Celebrity Gimmick
While far from their biggest problem, the past couple of COD games have seemingly thrown celebrities at their stories when they realised there wasn't much to them.
Hell, Advanced Warfare has pretty much become known as "that one game with Kevin Spacey in it", while it became increasingly obvious that Kitt Harrington was crowbarred into Infinite Warfare to give it more mass-market appeal late last year.
Including celebrities isn't a bad thing in and of itself - and WW2 has still cast some less famous names to play its band of soldiers - but in previous games a reliance on famous faces indicated a lack of confidence in the finished product.
By moving away from propping up the marketing of the latest release with a big-name celeb then, it seems as though both Activision and Sledgehammer are confident that they're on track to release something special.
They don't need a recognisable figure to attract a player's attention, because hopefully the quality of the original story they've created will be able to stand on its own two feet.