E3 2018: 6 Major Improvements Each Company Must Make
3. Microsoft - Triple A Exclusives(?!)
E3 2017 was really primed for Microsoft to steal the show. It was a certainty they would be revealing their 4k upgraded console and if that was coupled with a killer Triple-A exclusive, this could've been a big win for a company on the ropes.
Well, they certainly tried their best. The Xbox One X was unveiled with impressive specs that proved it to genuinely be the most powerful console on the current market.
Then the show went in guns-blazing with little corporate talk and instead focused on showcasing as many exciting new trailers that they could muster - so why did they come up short?
Most of those trailers were for either third-party games or interesting indies. Besides PUBG getting a ‘console launch exclusive’ (a.k.a has a temporarily exclusive window on the console) the only other big titles were long-gestating exclusives (e.g. Sea Of Thieves, Crackdown 3) that managed to rate pretty low on the 'wow' scale - where was that one exclusive title that grabbed the audience by the throat and told them they needed this machine? Unfortunately, it wasn't there.
It was telling then, that biggest round of applause of the show was for original Xbox games to be backwards compatible on the Xbox One. Microsoft has had a year to rethink their strategy with new chairman Phil Spencer in charge and rumors of Gear Of War 5 - let’s hope they bring the big guns this year.