PS5: 9 Massive Problems Fans Won't See Coming

2. Thinking Fandom & Brand Loyalty Is Free

Back to that disastrous PS3 showing, as alongside giant crabs, awkward stage announcers and HD recreations of African plains, was the pervading sense of Sony thinking they didn't have to try, because it was a given people would buy a PS3 no matter what.

I covered this earlier in regards to the price, but the sentiment that came out of this E3 2006 showing was one of pure hubris; of a company operating through misguided confidence, completely oblivious to the idea that anything could go wrong.

It's so easy to forget as it was back in 2012, but in the run-up to new consoles dropping, Sony's reputation was a shell of its current self.

Going forward, Sony need to understand WHY people love their brand, and cater to that. Things like the PlayStation Mini showed a staggering lack of care for a product that should've flown off shelves in the thousands, and the company's initial approach to cross-play and backwards compatibility was to pretend there was no one asking for it.

They've since yielded on both fronts, but there's a history of not realising what PlayStation can offer or means within gaming history, that needs to change.