Kobe Bryant: 8 Off-Court Moments Of Greatness

2. Launching A $100m Tech Fund

Los Angeles Lakers guard Kobe Bryant react as in the final second of Game 7 of the NBA basketball finals against the Boston Celtics Thursday, June 17, 2010, in Los Angeles. The Lakers won 83-79. (AP Photo/Mark J. Terrill)
Chris Pizzello/AP

Upon retirement from his beloved sport of basketball in 2016, Kobe launched a calculated assault on the world of business. Later that same year, Bryant would launch the investment fund known as "Bryant Stibel" - alongside his business partner Jeff Stibel - opening with a foundation of $100m. A move the partners had been planning for since 2013, the tech fund has high profile clients such as Dell and Alibaba in its portfolio.

With stakes embedded into more than 20-25 start-up companies, including the Players' Tribune (where Bryant would post his eventual Oscar Winning animated short film Dear Basketball) and Fortnite developer Epic Games, the company has propelled itself to the forefront of the market.

Paving a road map for fellow NBA stars and athletes to follow, Kobe has accrued a vast profit margin with a selection of shrewd investments. A $6m stake in sports drink BodyArmour would reap a return mooted at over $200m once Coca-Cola had purchased stock in rivals Gatorade.

These are numbers which serve to illustrate the progressive and calculated business acumen Kobe possessed, and showcases his knack for the business world outside of basketball, a field he'd already succeeded in with such things as endorsements and merchandise sales both in the US and globally.

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