Liverpool: 7 Things You Should Know About Raheem Sterling's Agent Aidy Ward

2. Well Respected Figure Within The Industry

Yes, Ward has hardly covered himself in glory in the past few days after that foul mouth tirade toward former Liverpool captain Jamie Carragher, but he is considered a very good agent for all his discretions. Ward€™s influence over his players has been the subject of much debate. One agent said: €œSome people say he€™s doing great work as an agent, some people say it€™s not the right way to go about things. But he€™ll never lose Raheem", emphasising the almost parental-like role he generates with his clients. There are also those who have worked with Ward who describe him as easy to deal with, praising his no-nonsense approach to business. One associate said: €œHe€™s fairly straight-talking, he gets to the point. I find it very refreshing. I like the way he operates and delivers what he say he is going to deliver.€ Either way, being quoted as saying he does not care about Liverpool€™s image has done little to calm an already combustive situation, which could in-turn tarnish his well-regarded portrayal within his profession.
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Journalism student at Northumbria University. Huge Liverpool supporter and Mamadou Sakho's biggest fan. That's about it, really.