10 Most Bizarre Commercials Ever
2. Reebok - Belly’s Gonna Get Ya
Sports gear is often sold on an aspirational level. Super fit models running up stairs in their new gym gear, or famous athletes doing their thing. Occasionally, like Adidas and Katy Perry, it’ll be a non-sporty celebrity, showing us how cool the clothes look for regular everyday wear. The point is, it’s usually about looking at the people on TV and making you think ‘I want to be like that’.
Reebok went for a bizarrely different approach, but that certainly yielded memorable results. Their ‘Belly’s Gonna Get Ya!’ campaign instead sold itself on the idea that we all need to lose weight, and the way to do that is through buying Reebok. Otherwise, belly’s gonna get ya...
The commercial features an average man going about his business, when suddenly a sentient, disembodied beer gut bounces up behind him. Using his trusty Reeboks, the man sprints away from it, but the beer belly simply will not give in.
Eventually, the belly gets a motorbike to chase our running man down in. The man leaps off a bridge but grabs on to the lip underneath. Meanwhile, the belly crashes into the abyss like Thelma and Louise, if Geena Davis was just a big hairy gut.