3. Paul Heyman
Paul Heyman is a walking, talking heat magnet. He is perhaps the greatest mouthpiece in the history of the sport and easily one of it's greatest minds. Heyman is a heel with a huge following - he's wrestling royalty, excommunicated royalty but royalty nonetheless. When WWE realised Brock Lesnar still couldn't hold his own on a microphone they brought in Paul Heyman to act as his legal council/voice thus making him more of a heel than the monster himself. These days Heyman is associated with CM Punk but the nature of their relationship has yet to be explained. There's a small chance that putting two such 'over' characters who are loved by the internet and 'Smarks' the world over they could cancel out their own heat. But for now, he's the weasel everybody loves to hate, and the catalyst of discontent in today's WWE Universe.