10 Booking Steps For WWE Raw (July 4)
7. Kevin Owens Attacks Sami Zayn From Behind
After Seth Rollins, Stephanie and Shane McMahon had retreated to the back arguing, Sami Zayn would be left alone inside the ring. Once he made it back to his feet, hopefully to cheers and applause, Sami grabs a nearby microphone and sets himself up to address the watching audience.
Talking about The Highlight Reel segment last week on Raw, Zayn could then go on to say that Chris Jericho needs to keep his nose out of the situation. This is between Kevin Owens and himself, and it's important they get to settle things at Battleground. Crucially, he'd say that they hope to do so man-to-man and face-to-face.
Right at that moment, Owens bursts onto the scene, smashing Sami from behind with a steel chair and nailing him with a vicious Package Piledriver onto the metal. Grabbing the mic himself, KO then chastises Zayn for missing the point, it's Owens that hates him, not the other way around.
This simple segment allows Zayn to do some talking, selling the respect, before Owens (as the heel) ruins it all with a cowardly, unprovoked attack.