10 Reasons WWE Have Made Their Biggest Mistake In 13 years

10. Negativity Has Gone Viral And Mainstream

The bad press that WWE copped in 2001 for their creative mishaps were limited. In 2014 however, the advent of social media means there is no hiding away from a mistake - even worse, the tremor can become an explosion in no time. This is exactly what has happened with the Daniel Bryan controversy. Fans immediately took to twitter to voice their anger at Bryan not being the star of the Royal Rumble, those tweets in turn being retweeted. Very quickly it wasn't just the hottest subject in wrestling, but became one of the hottest subjects in the world. When the BBC and major newspapers started carrying the story online it was a signal that this had gone from fan unrest to a commercial PR disaster.

The outpouring of negativity that has gone viral and mainstream is bad for WWE. Public perception is now stating that this is a company that can't handle its stars and dismays its audience. The repercussions of bad press could stretch all the way to damaging the company share price - this reputed disaster has became a real problem for WWE. The other issue has been the possible inaccuracy of mainstream reporting. The BBC is stating that Daniel Bryan has turned against his employer because of the oversight, however, Bryan's social media comments look like they could be a worked shoot.