10 Ways To Make WWE Cool Again

At WrestleMania 33, Brock Lesnar defeated Bill Goldberg for the WWE Universal Championship, The Undertaker competed in the main event, and John Cena made headlines by proposing to Nikki Bella in the center of the ring. A week later, they were all gone - either for the purposes of retirement, outside projects, or simple vacations.

Having big-name stars who have the cachet to get contracts that allow them to work part-time may give a boost to the shows on which they appear, but it certainly does no favors to the stars who are around all the time. Even if WWE booked them strongly (which they don't), the fact that the part-timers get main-event slots would make the rest of the roster look inferior, and would send the message that shows without Lesnar or Cena are less important.

During the late '90s, WWE didn't have the luxury of relying on big names from the past, and so the company had to make fans want to see the full-time stars. Likewise, New Japan Pro Wrestling has grown hugely over the past half-decade, and that's from building around "aces" like Hiroshi Tanahashi and Kazuchika Okada. It's pretty clear that WWE can boost their business by giving fans a reason to want to see the likes of Seth Rollins and Shinsuke Nakamura.