10 WWE Champions Who Didn't Draw
5. Seth Rollins
Few title reigns in recent memory have begun with as much fanfare as that of Seth Rollins. Using the Money in the Bank briefcase, Rollins joined the WrestleMania 31 main event of Roman Reigns versus Brock Lesnar, pinning Reigns to win the title. The darling of the hardcore fans was on top of the wrestling world, and people were happy.
Unfortunately, Rollins was a flop as champion. It wasn't his fault - like The Miz, he was booked like a complete loser. His wins, even over mid-level talent, came off as flukes, and he suffered routine non-title losses. The only thing that kept him over was his incredible skill, which made him the MVP of a very bad year for the company.
Since the Network has replaced pay-per-view, it's been harder to measure the company's finances on a month-to-month basis. Still, Rollins's seven-month title reign saw TV ratings dip to new lows, and they've only got worse since. It's hard to blame Rollins for that - but seeing the holder of the top title treated like a joke hardly helped.