The WWE Champion will always be one of the most over stars in the company; that's the whole point of a title belt. In theory, a world title holder is the top guy in the promotion; in practice, that's not always the case - especially in WWE. Seth Rollins is an awesomely talented wrestler - perhaps the best on the entire roster - and deserves a lengthy reign as WWE Champion, but there are several figures above him in terms of merchandise sales, crowd reactions, and general popularity. With that being said, Rollins has come a hell of a long way since breaking up the Shield. He now has one of the most distinctive personalities on the roster, and cuts a fantastic heel promo. If WWE could get over their bizarre tendency to book almost all their heel champions as lucky, snivelling cowards, perhaps Seth could ascend to the megastar status his talent deserves.
