10 WWE Things That Must Happen Before WrestleMania 38

by Andy H Murray

1. A Complete Creative Overhaul

WWE Creative
WWE

The past 20 years have told us that nothing in WWE can change without a complete creative overhaul.

No matter who's sitting in the writer's room or who runs the meetings, Vince McMahon still has the final say and is likely to change his mind at the last minute, shredding days of preparation on a whim. His word is still law. Bruce Prichard has a nice, shiny Executive Director job title on Raw or SmackDown, but WWE is the Vince McMahon show.

It's all very well fantasy-booking cool ideas for feuds, matches, and storylines, many of which would draw, but this is a pointless endeavour until something changes at the top of the pile. Ultimately, the only thing that can cure WWE's creative ails is a revolution.

A revolution that won't come.

McMahon is 75 years old and no closer to retiring than he was 10 years ago. His company is more profitable than ever before and, as asserted by Nick Khan on Colin Cowherd's podcast, more concerned with expanding into other mediums than anything else. "Fixing" the wrestling side isn't a priority because WWE doesn't see itself as a wrestling promotion.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.