7 Ups And 8 Downs From Last Night's WWE Raw (Oct 12th)
UPS
7. The Right Way To Do It
Last week, this column highlighted (or better, lowlighted) WWEs partnership with Susan G. Komen for Breast Cancer Awareness Month. One of the biggest criticisms (aside from the charity itself) was stopping the show dead in its tracks so WWE could pat itself on its collective back (in the center of the ring) for caring about breast cancer. The big criticism was using the show itself instead of a bumper commercial to highlight the companys involvement. Monday, thats exactly what WWE did, having Roman Reigns stand with a young breast cancer survivor and talking about how she fought and how Komen offers community programs to raise awareness. The survivor mentioned how she detected it and got treated. That is exactly how WWE should be promoting its relationship with Komen. If they want to have pink ring ropes as an outward symbol, fine, fans can live with it. But keep the preaching to pre-produced segments like that outside the scope of the regular show. That little separation is enough to not take you out of the moment, and it doesnt halt the show for self-kudos.
Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fondly remembers watching WrestleMania III, IV, V and VI and Saturday Night's Main Event, came back to wrestling during the Attitude Era, and has been a consumer of sports entertainment since then. He's written for WhatCulture for more than a decade, establishing the Ups and Downs articles for WWE Raw and WWE PPVs/PLEs and composing pieces on a variety of topics.
