Anarchy In The UK: Are WWE Still Feeling The Pressure From ITV's World Of Sport Reboot?

Toni Storm hiring reflects company's renewed interest In transatlantic action

Toni Storm
WWE.com

Back once again with the ill behaviour, WWE appear to be mounting another charge on a mostly mythical enemy if recent talent acquisitions are for more than just UK-exclusive set dressing.

Mae Young Classic competitor Toni Storm joined Zack Gibson and Keith Lee in recently linking up with WWE in one capacity or another, amidst rumours that Joe and Mark Coffey were also imminently set to sign. Pictured recently putting potential recruits through their paces in Saudi Arabia, UK veteran Johnny Moss has been added to the the Performance Center staff alongside fellow Brits William Regal and Robbie Brookside.

This latest convergence neatly centres around a Royal Albert Hall double bill in June, tentatively titled 'WWE United Kingdom Championship Tournament (2018)' as a sequel of sorts to the phenomenally successful Blackpool Tower two-nighter in January 2017. Though WWE were first tight-lipped about the nature of this most recent swing when the events were initially announced, the follow-up news of heavy NXT involvement on the shows seemed to suggest that ticket sales had been less than stellar for the once-hot commodity.

World Of Sport
ITV.com

Named additions such as the above crew to bolster a roster thus far made up of a few too many usual suspects and half the NXT roster should swallow up some of the many seats still available inside the legendary Kensington venue, but the company may already just be suffering from diminished returns. Not least because their transparent motivations are rooted in insecurity, rather than innovation...(CON'T)

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett