One MIND-BLOWING Secret From EVERY Month Of The WWE Attitude Era

21. August 1999 | Vince Russo Almost Made It Big

Vince Russo WCW
WWE Network

WWF fever was so rampant in 1999 that, according to the August 9, 1999 Wrestling Observer Newsletter, Vince Russo was in the process of writing a television pilot - with involvement from the WWF - about the backstage goings-on at a pro wrestling company. It’s unclear whether this show failed to materialise as a result of Russo’s imminent jump to WCW, or because the (unspecified) network took one look at the script and wondered how a high school student with no social life or grasp of human emotions was able to get a pitch through. 

The idea that Russo was asked to do something for legitimate telly is nuts enough in and of itself, but here’s something to ponder: did the unused ideas from Russo’s pilot form the basis for his stint as WCW booker? 

Under Russo’s pen, WCW Nitro quickly became a terrible show about a terrible wrestling show. The wrestlers knew it was a sham within the narrative framework. The ‘Powers That Be’ dictated their fate; in the infamous tone-setter of an episode, on October 18, 1999, Buff Bagwell voluntarily lost a match to La Parka. Buff laid down because he had learned that he did not have “the stroke”. Entering a hard-fought performance was pointless. Wrestling is fake, and everybody knew it. This direction, which completely killed the fantasy and purpose of the medium, was Russo’s grand idea to beat the WWF. 

WWE later experimented with a TV show about a failing creative team, but the problem is that Unreal is a documentary. It’s not meant to be a sitcom. 

Contributor
Contributor

Michael Sidgwick (Creative Writing BA Hons) is an editor, writer and podcaster for WhatCulture Wrestling. With over a decade of experience in wrestling analysis, Michael was published in the influential UK institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by AEW World Champions Kenny Omega and MJF, and Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!