http://www.youtube.com/watch?v=UfO78fFgrTk One word. Three letters. A statement in the affirmative that has gone from a quirky wrestling catchphrase for an underutilized performer to a full blown movement that has transcended professional wrestling. From high school, college and professional sports games, to rock concerts and practically any type of event in between, YES! chants can be heard everywhere. Daniel Bryan's meteoric rise to popularity has inspired thousands of people to partake in the fun and join the movement. The Seattle Seahawks tweeted a graphic thanking the Washington native for his support with the words YES! YES! YES!. For a company that craves mainstream publicity, the Yes Movement has been a pleasant surprise for WWE. It's comparable to the days of Austin 3:16, when what was thought to be a throwaway moment helped propel Steve Austin into the biggest star in the history of the business. The Occupy Raw segment worked so well because it was an accurate representation of the fans' admiration and enjoyment of being a part of this incredible, feel-good story. The Yes Movement and Daniel Bryan has become a phenomenon. And it couldn't have happened to a nicer guy.
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
