11 Ways WWE Are Giving Brock Lesnar Away Too Cheaply

10. One Million Pay Per View Buys At $54.99 - Lesnar's Potential Worth

In the UFC, Brock Lesnar pay per views were retailing at $54.99 and drawing a million buys each time. His numbers for shows he main evented were as follows- Jul 11, 2009, UFC 100: Lesnar vs. Mir 2 - 1,600,000 buys Jul 3, 2010, UFC 116: Lesnar vs. Carwin - 1,160,000 buys Oct 23, 2010 UFC 121: Lesnar vs. Velasquez - 1,050,000 buys Nov 15, 2008 UFC 91: Couture vs. Lesnar - 1,010,000 buys Dec 30, 2011 UFC 141: Lesnar vs. Overeem - 800,000 buys That's where Lesnar's value is, as a pay per view star, not as digital streaming star. If marketed and sold in the same way UFC were selling him, WWE could have been looking at million dollar buy rates with sixty dollar price points. Even his last UFC fight, which dipped to 800,000 buys, that's still an extraordinary number. UFC or WWE would kill to get that buy rate at any point in their history. The solution to this one is difficult. WWE could conceivably do a couple of pay per views a year with Lesnar headlining, which if done right would make a lot of money. Four hundred thousand buys at sixty dollars is feasible if promoted right. But the problem is, they've put themselves into a corner by promising every show on the Network. Fans may still be happy to subscribe to the Network and pay for the occasional extra special pay per view, but it is risky territory for WWE to put to the test.