MCU: 10 Greatest Iron Man Moments
2. I Am Iron Man - Iron Man
After he escapes the Ten Rings and takes down his old friend and mentor Obadiah Stane (Jeff Bridges), Tony Stark holds a press briefing and, against everyone's better judgement, openly admits to being Iron Man. It's the true beginning of the MCU, with every subsequent film stemming from this moment.
It speaks volumes about Tony's character that he would admit his biggest secret to the world. Though he's fought his former friend, taken out terrorists and done everything in his power to stop the distribution of his tech, he's still the same guy he always was - cocky, with an ego the size of his mansion. He loves the recognition (better explored in Iron Man 2) and can't be bothered lying about his life, so he tells the truth as only he can.
When he says "I am Iron Man", the MCU was born, and Tony Stark officially became both a hero and the face of the franchise.