WWE 2K22: 10 Wrestlers Who Could Make Their Franchise Debut
1. Bad Bunny
This is your WWE 2K22 pre-order bonus.
When Bad Bunny first arrived in WWE at the Royal Rumble pay-per-view, his merchandise immediately became the hottest-selling ticket on WWE Shop, accumulating around $500,000 in his first two weeks. He had four of the top five sellers; only Roman Reigns joined him in that lucrative spot.
Furthermore, WWE's Chief Revenue Officer Nick Khan said himself that the hit rapper was being used to attract a younger audience to WWE's product. It worked. His programme with Damian Priest vs. The Miz and John Morrison was decent, with their WrestleMania bout genuinely being one of the greatest celebrity matches in WWE history.
WWE needed that, but they also need their next video game instalment to do well enough to shake off the fear that it'll be a repeat of WWE 2K20.
By featuring Bad Bunny as a playable character for those who pre-order the game, you're opening the door for a sh*t ton of money either equal to or greater than the amount made by his WWE Shop merchandise. It surely can't be that difficult to achieve; after all, 2K Games representatives were reportedly in attendance at the Royal Rumble where Bunny performed. He very easily could have been scanned then and there.
This is a huge opportunity for WWE. Going all out on the pre-order bonus is what's required to sell this game.