Salary/Winnings: $14m Endorsements: $17m It should come as no surprise to find Neymar on this list; in fact, the only surprise is that he's as low as 23rd. He was named in 2012 and 2013 as the most marketable athlete in the world, something that became more evident when he was made the face of the 2014 World Cup in Brazil. However, if being the poster boy for a new generation of Samba stars has earned him plenty in sponsorships, he's more than backed it up on the pitch. He carried Brazil at the World Cup until his injury, and he represents their brightest hope for the future. It's at Barcelona he's truly shone though, forming part of one of the most devastating strikeforces the game has ever seen (alongside Lionel Messi and Luis Suarez), and can now be ranked among football's three best players. In a year or two, expect him to be much higher on this list.
