The biggest insult you can pay Tottenham is that they are many neutrals' choice for the least objectionable member of the Premier League's Big Six, primarily because they haven't won a major trophy since 2008 (and even that was just the League Cup).
By rival fans, Spurs are often ridiculed for their tendency to fall at the final hurdle, but it's not really entirely fair. If you go by wage budget, the club regularly punch above their weight, finishing 3rd this season, for example, despite spending considerably less than London rivals Arsenal and Chelsea.
Of course, moral victories of this kind won't be remembered in 50 (or even 10) years' time. We'll simply refer to the history books, see that Man City won the title at a canter and Mauricio Pochetttino's side were 23 points off the pace, and conclude that the Argentine was a managerial failure.
If they are to escape this fate, Spurs need to get out of the habit of viewing any transfer window in which they manage to keep hold of Harry Kane and Dele Alli as a success. Instead, it's players walking into White Hart Lane that they ought to prioritise.
Here are 10 (realistic) targets for this summer.
10. Kieran Tierney (Celtic)
Admittedly Kieran Tierney isn't the kind of addition that could realistically swing the Premier League title race, at least not for a few years anyway.
For Spurs, however, player recruitment is as much about long-term squad building as it is strengthening the regular starting XI, and there are few youngsters in the British game with the pedigree of Celtic's 20-year-old left-back.
Already a Scotland international of nine caps (stop laughing - that is an achievement when you factor in that he shares a position with Liverpool's Andy Robertson), Tierney has been widely tipped as one of his country's best talents in years.
Having been on the books in Glasgow more than a decade, it is likely that only an offer from one of Europe's top sides will prise him away from Celtic Park. Spurs, for all the jokes, definitely meet that criteria in 2018.