2. The Crushing Of People's Dreams
In a world of reality television oft dominated by jumped up, arrogant wannabe's with super-inflated egos and mouths bigger than the River Thames, it is so, so satisfying seeing their dreams get squashed like a bug under Sir Alan Sugar's shoe. That might sound to you like a horrible thing to say but when you remember how far up their own backside's these Napoleon-comparing contestants are, it's justifiable. Watching them slum it in the Bridge Cafe before being fired and sloping off in a taxi muttering darkly to the camera how "Alan Sugar made a mistake, I'll be back, you'll see!" really is amusing. Arrogant to the very end!