30 Most INSANE Things Wrestlers Have EVER Said On Live TV
28. Dustin Rhodes Buries His New Gimmick On Day One
In 1999, Dustin Rhodes left WWE for the theoretically greener pastures of WCW due to how tired and frustrated he felt playing the Goldust character that had, at one point, reflected his biggest success in the industry.
He was subsequently less than impressed when given an extremely cartoonish gimmick that - in vignettes at least - appeared to cast him as something of a child-catcher. Permitted to kill it dead despite the expensive investment, Rhodes cut a promo that jived magnificently with Vince Russo's taste in television. But that, not for the first time, wasn't the reliable North Star many thought it to be.
Cutting his brand new (!) theme off for the last time (!!), Seven said hello and farewell (!!!) as follows;
"Turn off the music now! I want everybody in here to take a good look at the crap I'm in. I left the World Wrestling Federation for gimmicks like this. For all of you that don't know, I was Goldust - and Goldust sucked! Goldust nearly ruined my wrestling career. You see, I wanted to come back to WCW, 'cause this is home for me. And I wanted to be me, just me, because that's what I can do, just be me."
Or so he thought. As this died in the building, a ghostly-white Rhodes continued;
"But "the powers that be" came to me and they said "Dustin, you know, Dustin sucks. Dustin is boring." So I'm here now, I stand before you, oh, my new name is Seven by the way. They've dressed me up like Uncle Fester, to play trick or treat all year long. Powers that be, what you can do, is take Goldust and shove it up your ass. You can take this silly looking thing, Seven, and shove it up your ass."
From there, he proceeded to fold the rest into a worked rant on behalf of his father Dusty, but - predictably, considering the set-up - the Rhodes' family's latest war with a wrestling establishment failed to help relight WCW's fire.