http://www.youtube.com/watch?v=04ZA-6A-00E Irish mixed martial artist Conor McGregor has a lot of hype surrounding him. He's a very talented fighter, but he's also adept at the art of self-promotion, building an aura around himself that fans have bought into full force. He's one of the most interesting MMA personalities on Twitter, and does as much talking with his mouth as he does with his hands. McGregor made his UFC debut in April, 2013, defeating Marcus Brimmage in the first round via TKO, and the hype seemed justified. When he squared off with Max Holloway in his second bout for the promotion at Fight Night 26: Shogun vs. Sonnen in Boston, Conor looked to capitalize on Boston's Irish roots for his entrance. For music he chose a mash-up of the eerie "She Moved Through The Fair" by Sinead O'Connor, followed by The Dropkick Murphys "I'm Shipping Up To Boston" (originally used by Forrest Griffin). The crowd was rabid for McGregor, and several thousand strong sang along with the chorus of the song. Conor entered the cage to a loud ovation, and the UFC's newest star had officially arrived.
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.