8 Potential Game Changers For Football In The Near Future

Broadcasters have become intense in their promotion of football with a well-known Mitchell and Webb sketch becoming essentially a reality. The build-up to matches is often let down by a subsequently poor lunch time bore-draw. Football can be a frustrating game and endless build-up and promotion, seems like a desperate and cloying attempt to engage a society that increasingly struggles to focus for 90 minutes. Football is on all the time, and now broadcasters must find a way to get fans to watch it all.

Recent seasons have seen even the most ardent football loyalists question the sheer volume of football on TV. Even those who schedule life around football, have become fatigued by the omnipresence of top flight European football, with International breaks actually offering a welcome rest bite from football rather than the opportunity to follow the exploits of Harry Kane and co.

With too much football on and a plethora of platforms required to watch football, fans are forced to pay more and more for the privilege of watching a game that technically belongs to no one. Increasingly, fans are wising up to the contempt with which broadcasters hold them in, and with gambling companies becoming increasingly marginalised as advertisers, broadcasters may begin to struggle.

Given the success of Amazon’s midweek trials, streaming is seemingly the future of football broadcasting, with many unlikely after Covid-19 to have the money to pay for several broadcast deals as has been standard practice.

Sky and the Premier league colluded in stealing football from fans all the way back in 1992 and have retained control ever since. Changing viewing habits and economic uncertainty may mean that they must return football to those who matter- the fans