4. Why On Transfer Deadline Day?
David Beckham became a free agent after leaving LA Galaxy in December, meaning he was free to move to any club and at any time. According to the Premier League's Deadline Day Rules & Regulations, free agents can be signed by a club at any stage in the season, if they had been released by their previous club before the end of the transfer window. That prompts the question - why transfer deadline day? Here's why. Transfer deadline day was the one time in the month of January where Beckham would have the biggest opportunity to get the attention of the world's media and therefore maximise the hype surrounding his move to generate more publicity. He ensured that by joining on deadline day (how dramatic) that everyone would be talking about him, (and they were). Talk about maximum exposure. Talk about a marketing ploy.