The uniform deal with Reebok doesn't just cover fight night. It covers the entire fight week! So for the entire week leading up to an event, fighters will be decked out in Reebok garb - and prevented from displaying external sponsors. This is a big hit. When the deal was first rumoured, the thought was "well at least it's just during the fight" - but no, not only does it cover what fighters wear while walking to the octagon - key because that's often shown on television - it covers and an all fan events the UFC holds. Basically, the fighters are now worthless to outside sponsors.
Primarily covering the sport of MMA from Ontario, Canada, Jay Anderson has been writing for various publications covering sports, technology, and pop culture since 2001. Jay holds an Honours Bachelor of Arts degree in English from the University of Guelph, and a Certificate in Leadership Skills from Humber College.
